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Senior Content Marketing Manager - Digital Events & Webinars (m/f/d)

Why we need you ๐Ÿ”—︎

Maltego is a tool used globally by industry experts, analysts, and government agencies to help protect and watchover their own infrastructure, and to keep guard of internet safety, reduce crime and catch bad guys. Investigators and analysts using Maltego rely on its visual data relationship mapping interface to conduct analysis and take action.

As a content marketing manager with a strong focus on our digital Events & Webinars, you will help our marketing team research, plan, produce and optimise content around use cases for our different customer groups. Within this role your goal will be to bring our offline event magic to the same level via digital events. These events range from Webinars to Training and live Q&As, in order to interact and engage with our Users around the globe. You will be working closely together with our Customer Success, Sales, Marketing, and SME teams, in order to find the best possible solutions for the questions, which our users have. Your tasks centre around translating these questions into relevant and effective content, which can be used along the user-journey. Next to that you are constantly on the lookout for new ways on how to repurpose content and improve effectiveness across new channels.

What to expect ๐Ÿ”—︎

  • Create and manage compelling and clear product positioning, messaging, solution narratives, and as well as right value propositions for our difference user groups. Mainly done by leveraging use cases across different channels and formats to ensure adoption of messaging across the different ecosystems.
  • Building out our digital events, to stand firmly next to our offline event, in regards to lead generation and user activation.
  • Analyse, identify and test innovative marketing opportunities.
  • Plan, develop, implement, and optimise our content marketing efforts to reach our relevant audiences and to support our sales objectives.
  • Collaborate with SMEโ€™s, Sales, and Customer teams, to translate user demands into helpful and relevant content.
  • Constantly be on the lookout for ways how we can optimise our content as well, as new formats and channels to improve our marketing effectiveness.
  • Be able to translate and condense complex use cases into โ€œunderstandableโ€ and applicable content pieces
  • Understand and evaluate which formats are best suited for each and every content piece and target audience.
  • Via great project management you make sure that deadlines are being met, and that all stakeholders have all the information they need in a timely manner.

Your profile in short ๐Ÿ”—︎

  • 3+ years of product marketing and/or B2B marketing experience in information security and/or enterprise IT.
  • You have experience with hosting, organizing, or creating content for webinars for international B2B customers.
  • You can host and facilitate engaging and interactive online events, and do not shy away from speaking to an online audience.
  • You have strong ability to multitask, manage multiple deadlines and priorities, and drive projects through to completion, while collaborating with other teams within the company
  • You understand the basics of on-page SEO as well as PCC in order to improve the effectiveness of your content.
  • You possess great intercultural and interpersonal skills and are a strong communicator.
  • You have knowledge and experience of marketing systems and tools such as content management system, Google Analytics, webinar integrations, data enrichment & validation tools
  • You have hands-on, agile, and growth hacking mindset
  • You are fluent in written and oral ability in English (Required)
Preferred Qualifications
  • Direct experience in the B2B Info sec industry
  • Direct experience in high growth companies and start-ups
  • Experience with video script writing is a plus
  • Experience with Asana is a plus.

Why you will love Maltego ๐Ÿ”—︎

Maltego is a scale-up company. We provide you the benefits and security of larger corporations coupled with the dynamic and fast-paced work environment and flat hierarchies of a start-up. We are proud to have a large global community that loves our product because it helps to solve the investigations that are most important.

Here are some of the reasons why you will love Maltego:
  • Insights into the daily operations of a fast-growing tech scale-up
  • Opportunity to quickly take over responsibility and make a direct and long-lasting impact
  • Young, motivated and highly international team

Location ๐Ÿ”—︎

Munich, Germany

Required documents / information ๐Ÿ”—︎

Please apply with a CV and a short cover letter, explaining your motivation to join Maltego.
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